At Déviertech we take our time to cultivate a website for our clients. We take the 10 principles of Web design to create a modern and effective outlook.
Good web design always caters to the needs of the user. We focus on the type of audience that you want to attract first. Are your web visitors looking for information, entertainment, some type of interaction, or to transact with your business? Each page of your website needs to have a clear and effective purpose.
People on the web tend to want information quickly, so it is important to communicate clearly, and make your information easy to read and digest. Tactics that will be considered include: organising information using headlines and sub headlines, the use of visually pleasing icons and a responsive design.
In general, Sans Serif fonts such as Arial and Verdana are easier to read online (Sans Serif fonts are contemporary looking fonts without decorative finishes). The ideal font size for reading easily online is 14px and we will use no more than a maximum of 3 typefaces on a site to keep your design streamlined.
A well thought out colour palette can go a long way to enhance the user experience. Complementary colours create balance and harmony. Using contrasting colours for the text and background will make reading easier on the eye. Vibrant colours create emotion and will be used sparingly (e.g. for buttons and call to actions). Last but not least, white space/ negative space is very effective at giving your website a modern and uncluttered look.
A picture can speak a thousand words, and choosing the right images for your website can help with brand positioning and connecting with your target audience. If you don’t have high quality professional photos on hand, we will guide you in purchasing stock photos to lift the look of your website. The combination of infographics, videos and graphics will be used to accomplish a visually appealing site.
Navigation is about how easy it is for people to take action and move around your website. Tactics that will be used for effective navigation include: a logical page hierarchy, use of bread crumbs, designing clickable buttons, and following the ‘three click rule’ which means users will be able to find the information they are looking for within three clicks.
7. GRID BASED LAYOUTS
Placing content randomly on your web page can end up with a haphazard appearance that is messy. Grid based layouts arrange content into sections, columns and boxes that line up and feel balanced, which leads to a better looking website design.
8. “F” PATTERN DESIGN
Eye tracking studies have identified that people scan computer screens in an “F” pattern. Most of what people see is in the top and left of the screen and the right side of the screen is rarely seen. Rather than trying to force the viewer’s visual flow, we will design websites that work with a reader’s natural behaviour and display information in order of importance (left to right, and top to bottom).
9. LOAD TIME
10: MOBILE FRIENDLY
It is now commonplace to access websites from multiple devices with multiple screen sizes, so it is important to have a website that is mobile friendly, i.e having a responsive design.